The Best Thing Facebook Ever Did Was Make Me Mad

For years, I poured time and energy into Facebook.

I learned the platform. I built pages. I started groups. I created content. I showed up consistently and tried to do everything the “experts” said I should do.

Then Facebook did what Facebook does.

The algorithm changed.

Reach disappeared.

Things that worked yesterday stopped working today.

And if I’m being honest, there were times when it made me want to throw my phone across the room.

I spent far too much time trying to figure out how to make a platform happy when I should have been focused on building something I actually owned.

What I didn’t realize at the time was that my frustration was pointing me toward something better.

A website.

An email list.

Digital resources.

Books and workbooks.

Content that belonged to me.

The funny thing is that I probably wouldn’t have built any of those things if Facebook had continued working exactly the way I wanted it to.

Comfort rarely inspires change.

Frustration often does.

Looking back, some of the most important things I’ve created started because I got tired of relying on someone else’s platform.

Today, I still use social media.

But I think about it differently.

Instead of building my house on rented land, I’m using social media to invite people back to a place I own.

My website.

My resources.

My books.

My story.

So while I wouldn’t say Facebook and I have always had the best relationship, I can say this:

The best thing Facebook ever did was make me mad enough to build something of my own.